Product Design, Art direction, Product Photography
Lunar is a wrist watch that uses an unconventional way of displaying time. It is shown by two interlocking half circles. The correct side of the semi-circle that shows the current time is determined by the fact that it naturally rotates clock-wise. The inner minute disc is embedded into the outer hour disc, allowing both discs to be aligned at the same level of height. The brand ZIIIRO emphasises unique and fun ways of telling the time over absolute precision.
The Lunar design was developed to create a watch face where the whole surface is a changing pattern, but in the most minimal way. In order to for the final result to be usable and readable, it is necessary for the owner to know clockwise direction. Of course, this should go without saying. Even the word „clockwise“ refers to watches, so what makes this design special is that the graphical design of the watch face is tied to a watch without any alternative – It wouldn’t work in a world where some watches go clockwise and some counter-clockwise. The design is tied to the product in the most intimate way.
Casing Material: 316L stainless steel, brushed
Case Size Thickness: 9.8 mm — Width: 41 mm
Case Back: 316L Stainless steel, matte, twist case back
Hands: Aluminium, anodised and printed
Watch dial: Hidden behind hands, printed black
Crown: at 3 Hour Position
Strap: Width 20 mm, 316L stainless steel mesh
Movement: Japanese MIYOTA Quartz movement
Glass: Hardened Mineral Crystal
Battery: SR 616 SW
Water Resistant: 5 ATM
“Lunar” wrist watch was awarded the Golden A’Design Award 2021 in the category of Jewelry, Eyewear and Watch Design.