Product Design, Art direction, Product Photography
Lunar is a wrist watch that uses an unconventional way of displaying time. It is shown by two interlocking half circles. The correct side of the semi-circle that shows the current time is determined by the fact that it naturally rotates clock-wise. The inner minute disc is embedded into the outer hour disc, allowing both discs to be aligned at the same level of height. The brand ZIIIRO emphasises unique and fun ways of telling the time over absolute precision.
The Lunar design was developed to create a watch face where the whole surface is a changing pattern, but in the most minimal way. In order to for the final result to be usable and readable, it is necessary for the owner to know clockwise direction. Of course, this should go without saying. Even the word “clockwise” refers to watches, so what makes this design special is that the graphical design of the watch face is tied to a watch without any alternative – It wouldn’t work in a world where some watches go clockwise and some counter-clockwise. The design is tied to the product in the most intimate way.